Wednesday 26 October 2011

Who has the best platform for your online business strategy?

"How do existing industries and sectors digitizing? This is one of the most interesting economic issues of our time," writes the blogger Neunetz Marcel Weiss. "The music industry got together thanks to the MP3 as the first sector the hardest. First, we have seen creative destruction: file sharing has raised the business model of record companies, one of the categories of companies in determining industry, from its hinges. Then there was nothing for the former. Among other things because each legal alternative was bleeding from the music labels through Lizenzweg. Now we're starting to see, perhaps for the major labels are no longer the power that once was so successful music services incurred outside the analog simulation (the sale of files in iTunes and Amazon MP3 for example). Turntable.fm, Spotify, Soundcloud, to name just three. This new offering without changing the organization of music as it is conducted in the industrial sense. ""I would like once again to answer the initial question, regardless of changes in the music market, which Marcel describes in great detail in his blog and read the best there is. So: How do existing industries and scanning sectors? And goodbye to analog service economy: What can we learn from the tirade of an employee of Google - a topic I would like to develop my love for service Insiders column Friday. As a basis, I use a piece is only accidentally fell into the net. Spiegel Online reported:Eat your own dog food"In the English language there is a saying:" Eat your own dog food ", which literally means" Eat your own dog food 'means. In fact it is a guiding principle for companies that also use their own branded products in detail themselves. Ironically, Google's main maxim is not being met. "This is a detailed analysis of the Google employee Steve Yegge, which can only be an oversight on Google + was public and was later removed - but without much success. An oversight. The piece is worth reading, not only for all the inside information. It also shows how difficult Facebook, fighting Amazon, Google and others to the digital hegemony and the importance of good design as a platform for online business strategies. Especially in Germany there is hardly a company that works with design service so intense and radical as Amazon (although the character comes from Jeff Bezos on the circular Yegge on not very good). As he laments set the day before yesterday and social technologies derogatory nonsense whatever hype. Meanwhile, increasingly got into the Internet business - across all ages and social classes. Is it really an effective response? He complained to us too.What strategy online business platform needed? Analysis by Steve Yegge.
Steve says:I got distracted for about six years in Amazon. Comparable long as I am now working at Google. One thing I immediately noticed when the two companies - and almost every day as a stronger impression - is that Amazon does everything wrong, while Google gets it right. This may sound like a far-reaching generalization, however, a surprisingly accurate statement. It's crazy. Because there are probably a hundred different ways 200 comparison between the two companies. And Google is - if you really have in mind - in all areas except for three exceptions to the superior pair. I'm on the subject once created an Excel spreadsheet. The legal department, however, that this table is shown outside. The personnel department, but became full.I want to give a brief summary: The recruitment process in the Amazon has some fundamental flaws. It gives teams the Amazon to do their own hiring. The result is that all equipment is not totally incompatible, conflicting agreements setting - despite various efforts to compensate for this difference. Its working methods are dirty, have no real ERE and engineers are responsible for virtually all activities incurred. This leaves very little time for data encryption. Of course, this varies in each group. Ultimately, it is pure luck and have to take what it is. Amazon is interested in absolutely no one for social engagement. If donations to charity, supporting communities in need or similar: Buy all of this does not matter. If there is a problem at all, citizens, shareholders will only be ridiculed. The works are in the Amazon with a layer of earth covered with open-plan office partitions. This does not invest a single penny in indoor common areas, or employees. Employee compensation and benefits are pretty bad, but lately it has improved though. The reason: competition from Google and Facebook in the local market. They do, however, our payment of bonuses or royalties, but based solely on the number of the letter of proposal - and take this as an upper limit. Its code base is a mess. Technical standards are lacking, apart from what some teams have started their own decision.To be fair, even in the name of a good thing: Amazon has a good library system version to which we orient ourselves in reality. They also have a beautiful publish-subscribe system that can not keep up. But in most areas they are working with a bunch of "useless" tools, read the information of the state machine and fed into a relational database. Even if we get it for free, most of these tools, I do not use.
I think the system PubSub and the library system are two of the three things that Amazon is playing better than GoogleIn my opinion could argue that the trend of Amazon for introduction into the market earlier and the number of iterations performed loco is one of the good things the company does. There are arguments for and against talking, depending on your perspective. The introduction into the market early has clear priority over all other activities. The important place even higher than the loyalty and discipline of engineering and a host of other things that are important in the long term. Although the first to launch a competitive advantage in the market offers, while a handful of other problems have occurred, so that you can not talk about a slam dunk.Nevertheless, one thing that Amazon is really and truly good, and bad behavior all political parties, philosophical and technical company once more.Jeff Bezos is a famous-famous micro-manager. He is responsible for micro-management of each pixel in the Amazon shopping website. First recruited Larry Tesler. Tesler was a research director at Apple, and probably most recognized and respected experts in the world of human-computer interaction. After he had hired him, but knows that all he said Tesler. After three years Tesler met and after the final decision to leave the company. Tesler through extensive usability studies have shown without doubt that absolutely anyone can understand this "strange" website. Bezos, however, unable or simply abandon their pixels, of all the millions of full semantics of pixels in the destination page. The pixels are to him like millions of his beloved children of their own. The result: the pixels are still there, Larry Tesler, but no more.Indeed, micro-management is the third thing is that Amazon does it better. Although Amazon really good at micromanagement, I would not call this particular force. I'm just trying to set the context to help you understand the facts to consider. We are talking about a man who has seriously stressed on several public occasions, that people should pay for it, working in the Amazon. If people disagree with him, hands them little yellow sticker with your name. Thus, to remind people ", who runs the company." The man is a true ... say, to have Steve Jobs, whose internalized without fashion and style. Bezos is quite intelligent and cunning, I misunderstood. That is, unfortunately, but the habit of normal control freaks like stoned hippies to display.One day, Jeff Bezos, gave an order. Of course, this makes it all the time. Staff will respond as the proverbial ants crawling around like a "shredded rubber hammer" and roll. On one occasion, around 2002 or one year before or later, Bezos gave an order that was absolutely incredible, huge, huge and so important that he looked like his other work, compared with the same unsolicited bonds.Its main task contains approximately the following:1) All teams will present their data already available and functional skills through service interfaces open.2) All teams are required to communicate with each other through these interfaces.3) Another form of communication between processes, the team is not allowed. This means there is no direct link or exchange, any record in the data store on another computer, do not use a shared memory model without back-door communication in any form. The only form of communication that is allowed, runs through the service interface of the network.4) It is completely the same, so the technologies used by the team. Whether HTTP, Corba, PubSub, custom protocols - Bezos is not careful.5) All service interfaces, without exception, must be designed from the outset that can also be used externally. In other words, the team is encouraged to design and configure the service interfaces so that they can be viewed by outside developers. Here, no exceptions.6) The person who does not respect the rules, you can go home.7) Thanks, I wish you a nice day!Ja, ja! If in the Amazon are about 150 former employees, will, of course, immediately noticed that the comment was in point 7, a little joke of mine personnel. One thing is clear: Bezos did not give a damn if you have a good day or not.

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