For years, air bubbles in Media Markt and Saturn benefits. For a long time, but only managing to put in electricity markets, slept through the line of business. Now, the group writes in the red - a change in strategy will bring a turnaround.Ads by Google
Kids Clothing WholesaleBaby and children's clothing store for B2B online dealer to dealer
Moden.de www.nord-Baltic
Sense of crisis in Media Markt and Saturn, Europe's largest electronics chains generated in the second quarter of 2011, a loss of 44 million €. Media-Saturn-CFO Rolf Hagemann makes a blunt assessment: "We have a problem if customers feel they get a good price if you enter a media market." But is that really the only reason for the crisis in mid-Saturn? Computer Bild reveals the struggles with the problems of the company.
Problem 1: Media Markt / Saturn are not always favorableThe image of the dealer has received excellent cheap deep scratches. A fact that no concise slogans like "No one more than the number 1" or the famous "greed is good". Reason: More and more people online to compare prices, buy a mouse click - and benefit from cost savings of the system for internet marketers. That unlike Media-Saturn no expensive shops, but they often maintain a single central warehouse, where goods are shipped worldwide.
And the advice? The increase occurs in such COMPUTER SCREEN. There is evidence that the current arrangements, comprehensive buying guides and counselors. One click is enough to buy the device you want at the cheapest price today - made possible by the product and price comparison of Ideal.
Problem 2: Customer service leaves much to be desired"We want our brands Media Markt and Saturn really sexy again," promises Hagemann. In order to satisfy the demanding consumer wants to use in Media-Saturn in the store and online. You must also order the possible return online and in stores.
But are these measures? A survey PHOTO VIDEO AUDIO CLIP spring of 2011 showed that: On the advice must specify Media Markt and Saturn. These are the two markets landed relegated to the bottom. Even when it comes to complaints, replacement, repair or refund, so the chain is not a good figure.
»Survey: Customer satisfaction in the electricity market
Problem 3: The power system confusingEach Media Markt and Saturn to make their prices but independently, the directors are up to ten percent of the profits. Results: There is no uniform price across the country for a device of only a few cases. This is neither easy nor the ability of the Internet client.
Measurements: job cuts, online stores, prices fallTo keep up with the pace of online trading, Media Markt and Saturn have to reduce prices. This is not uncut. Therefore, the management of cuts in jobs, among others. This year, falling 3,000 jobs across Europe (especially in the administration) away. Customers should feel anything from it. For comparison: Media-Saturn while ago (a subsidiary of retailer Metro) cuts, online retailer Amazon alone creates the construction of a logistics center in Rheinberg on Niederrhein 1,000 new jobs. In October 2011 (Saturn) and January 2012 (Media Markt) and start shopping online at competitive prices, with prices from the range of 2500 also apply in the store. If there is a link to the group belonging to the online store Redcoon-Metro is not known. Media-Saturn, but keeps on the lookout for acquisitions in the Internet.
Kids Clothing WholesaleBaby and children's clothing store for B2B online dealer to dealer
Moden.de www.nord-Baltic
Sense of crisis in Media Markt and Saturn, Europe's largest electronics chains generated in the second quarter of 2011, a loss of 44 million €. Media-Saturn-CFO Rolf Hagemann makes a blunt assessment: "We have a problem if customers feel they get a good price if you enter a media market." But is that really the only reason for the crisis in mid-Saturn? Computer Bild reveals the struggles with the problems of the company.
Problem 1: Media Markt / Saturn are not always favorableThe image of the dealer has received excellent cheap deep scratches. A fact that no concise slogans like "No one more than the number 1" or the famous "greed is good". Reason: More and more people online to compare prices, buy a mouse click - and benefit from cost savings of the system for internet marketers. That unlike Media-Saturn no expensive shops, but they often maintain a single central warehouse, where goods are shipped worldwide.
And the advice? The increase occurs in such COMPUTER SCREEN. There is evidence that the current arrangements, comprehensive buying guides and counselors. One click is enough to buy the device you want at the cheapest price today - made possible by the product and price comparison of Ideal.
Problem 2: Customer service leaves much to be desired"We want our brands Media Markt and Saturn really sexy again," promises Hagemann. In order to satisfy the demanding consumer wants to use in Media-Saturn in the store and online. You must also order the possible return online and in stores.
But are these measures? A survey PHOTO VIDEO AUDIO CLIP spring of 2011 showed that: On the advice must specify Media Markt and Saturn. These are the two markets landed relegated to the bottom. Even when it comes to complaints, replacement, repair or refund, so the chain is not a good figure.
»Survey: Customer satisfaction in the electricity market
Problem 3: The power system confusingEach Media Markt and Saturn to make their prices but independently, the directors are up to ten percent of the profits. Results: There is no uniform price across the country for a device of only a few cases. This is neither easy nor the ability of the Internet client.
Measurements: job cuts, online stores, prices fallTo keep up with the pace of online trading, Media Markt and Saturn have to reduce prices. This is not uncut. Therefore, the management of cuts in jobs, among others. This year, falling 3,000 jobs across Europe (especially in the administration) away. Customers should feel anything from it. For comparison: Media-Saturn while ago (a subsidiary of retailer Metro) cuts, online retailer Amazon alone creates the construction of a logistics center in Rheinberg on Niederrhein 1,000 new jobs. In October 2011 (Saturn) and January 2012 (Media Markt) and start shopping online at competitive prices, with prices from the range of 2500 also apply in the store. If there is a link to the group belonging to the online store Redcoon-Metro is not known. Media-Saturn, but keeps on the lookout for acquisitions in the Internet.
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